The most important feature considered by midwest end-buyers when purchasing promo is durability/quality.
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.
This week, our research focuses on end-buyers in the Midwest, one of the four regions throughout the United States we’re spotlighting. According to Census data, about 70 million people live in the Midwest. The largest industries in this region are manufacturing, agriculture, energy and tourism, which are all lucrative opportunities for promo distributors.
According to ASI’s 2023 Ad Impressions study, the five most influential promo products for consumers in the Midwest are outerwear, performance wear, polo shirts, health & safety items and T-shirts. New 2024 end-buyer research shows that when purchasing promo, Midwest end-buyers of promotional products value durability and functionality, and are more likely to purchase caps and headwear than other regions.
96% of Northest end-buyers who use promo products are satisfied with the ROI they receive.
This week, our research focuses on end-buyers in the Northeast, the second of four regions throughout the United States. According to Census data, about 57 million people live in the Northeast. Though this region has the smallest population, it has the most high-density cities, with key industries including healthcare, retail and education.
According to ASI’s 2023 Ad Impressions Study, the five most influential promo products for consumers in the Northeast are outerwear, performance wear, health & safety items, polo shirts, and umbrellas. New 2024 end-buyer research shows that when purchasing promo, Northeast buyers of promotional products are more likely to purchase desk/office accessories, writing instruments and calendars than other regions.
95% of healthcare end-buyers who use promo products are satisfied with the ROI they receive.
This week, our research focuses on the healthcare industry. Health spending was almost 18% of the United States GDP in 2022, or about $4.5 trillion. According to the National Library of Medicine, the healthcare sector is projected to continue expanding in the next 10 years due to increased scientific and technological development as well as increased patient load. However, this sector will also face major challenges like increasing costs, a higher number of uninsured individuals and less pay for providers.
Healthcare end-buyers of promotional products include hospitals, hospice care, medical staffing agencies, nursing homes, pharmacies, private practices, urgent care and rehabilitation centers. ASI Research found that 34% of healthcare end-buyers purchase health and safety products, the highest of any industry surveyed by ASI. According to Counselor State of the Industry data, the healthcare market generated 10.4% of total promo industry sales in 2022, or about $2.7 billion.